Ellie Mae Launches New Strategic Initiative for Sales and Client Relations Divisions

Company appoints two new vice presidents to implement strategies for helping key Encompass360® clients maximize their return on investment

PLEASANTON, CA - JUNE 14, 2011 - Ellie Mae® (NYSE Amex:ELLI), the provider of software and automation solutions for mortgage bankers, community banks, credit unions and other mortgage lenders, has realigned its sales and client relations divisions to focus on maximizing return on investment for key Encompass360® clients. Two senior executives – Devin Daly and Joseph Tyrrell – have been appointed to spearhead a strategic initiative that emphasizes enhanced communication and collaboration among the 40 in-house and field sales and client service team members that assist key clients and high volume accounts with business operational assessment, system configuration, implementation, training and long-term usage of their Encompass360 software.

By creating this new initiative, Ellie Mae is formalizing the means by which its in-house and field sales and client service team members gain a deeper understanding of key clients’ current and future business needs, as well as the way they leverage and communicate that information across multi-functional teams within the company. This initiative includes efforts such as client operations and workflow process reviews and analyses, which provide team members with the information they need to present or create the tailored solutions that help maximize the clients’ benefits from using Encompass360.

Devin Daly, who was hired as the company’s vice president of client services, oversees a field staff of sales engineers and managers that work with lenders to implement Encompass360. He is also responsible for client education and training, and is charged with creating and implementing processes for addressing each client’s specific needs throughout the implementation process. Daly has over 15 years of management and technology experience. Prior to joining Ellie Mae, he was the founder of Source Holdings, a CRM software-as-a-service provider to the mortgage industry, and was also chief technology officer for Refinance.com. His background includes additional work with Altara, Inc., a reseller and consultant of Microsoft business solutions, where he ran the professional services operation.

Joseph Tyrrell has been hired as the company’s new vice president of strategic client relationships. He is charged with creating and implementing processes for the way that the Ellie Mae account management staff assists key clients in optimizing their Encompass360 systems after implementation. His team of strategic account managers is responsible for consulting with key clients to help them drive greater efficiencies, as well as to identify and close any potential compliance gaps within the client’s internal processes. Tyrrell returned to Ellie Mae after spending five years as a business process and strategic relationship consultant for several companies in the mortgage and insurance industries. His previous position with Ellie Mae was senior vice president of strategic partnerships.

About Ellie Mae

Ellie Mae provides enterprise mortgage origination technology solutions for mortgage bankers, mortgage brokers, community banks, credit unions and other mortgage lenders. The company's offerings include the Encompass® and Encompass360® Mortgage Management Solutions, Encompass CenterWise™ websites and electronic document management services, Encompass Closer™ document preparation services, Encompass Compliance Service™, Encompass Product and Pricing Service™ and Encompass Assured GFE™. Ellie Mae also hosts the Ellie Mae Network™ that allows mortgage professionals to conduct electronic business transactions with the lenders and settlement service providers they work with to process and fund loans. Ellie Mae was founded in 1997 and is based in Pleasanton, California. To learn more about Ellie Mae, visit www.EllieMae.com or call 877.355.4362.

© 2011 Ellie Mae, Inc. Ellie Mae®, Encompass®, Encompass360®, Encompass Assured GFE™, Encompass CenterWise™, Encompass Closer™, Encompass Compliance Service™, Encompass Product and Pricing Service™, Ellie Mae Network™ and the Ellie Mae logo are trademarks or registered trademarks of Ellie Mae, Inc. or its subsidiaries. Encompass Assured GFE™ is a trademark of Ellie Mae, Inc. in the United States, and a private-labeled service provided by ClosingCorp. All rights reserved. Other company and product names may be trademarks of their respective owners.

Forward-Looking Statements

This press release contains forward-looking statements under the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These forward-looking statements include the company's ability to enhance the features and functionality of the Encompass software, the timing of the introduction and acceptance of additional services and the timing of new product launches. Additional risks and uncertainties related to the company's business are discussed in the company's Securities and Exchange Commission filings, including but not limited to the to the final prospectus relating to its initial public offering [and the company's most recent Quarterly Report on Form 10-Q]. Unless otherwise required by applicable laws, the company undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.


Jeri Yoshida
Strategic Vantage Marketing & Public Relations
(310) 396-8813

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