Ellie Mae Partners with Mortgage Power Network, Giving Encompass Users Access to Chip Cummings' Marketing Tools
Users get one-click access to Encompass training, mortgage information and marketing tools to improve productivity and profits
Pleasanton, CA,—August 4, 2008—Ellie Mae, the award-winning provider of innovative software and services for the mortgage industry, has partnered with Mortgage Power Network (MPN), a provider of information and tools specifically designed to help mortgage originators increase their market share as well as their bottom line profits. This partnership enables the 150,000+ users of Ellie Mae’s Encompass Mortgage Management Solution to access the Mortgage Power Network (www.MortgagePowerNetwork.com) with one click, right from within their Encompass systems.
Mortgage Power Network provides the mortgage community with a wide array of highly sought-after content, training and support, featuring:
- Ready-to-launch marketing campaigns
- Encompass training videos, manuals and resources including step-by-step how-to tutorials
- Advice on how to profitably use YouTube, MySpace and other Internet tools
- Downloadable customer letters and templates Strategy-building conference calls, webinars and forum groups
- Advice and opinions from proven industry experts
- Video market updates and important news originators can use
“Mortgage Power Network is like having an instruction manual for virtually every facet of the mortgage industry, from specific software technologies, to specific marketing campaigns,” explains Chip Cummings, founder of Mortgage Power Network. “We offer a one-stop shop for the tools and information originators need to succeed.”
“There is extensive content on Mortgage Power Network to help users get the most out of the Encompass system and increase their profitability,” states Richard Roof, senior vice president of Strategic Partnerships at Ellie Mae. “The content MPN provides is on target, detailed, and really helps Encompass users grow their businesses.”
In addition to a wide array of in-depth information, Mortgage Power Network is now offering its users a new viral video customer relationship management tool that enables users not only to send video email messages to their clients, but also to access the contact information of anyone who receives the video, even if it’s forwarded to them.
“Video messaging is widely and successfully used in most other industries, and now we’re bringing it to the mortgage industry,” says Cummings. With Mortgage Power Network’s video messaging tool, users may create their own video messages or use one of the pre-recorded templates for quick and easy ramp-up. “Let’s say you just originated a new loan, now you can send out a video message that explains the Good Faith Estimate, or if you don’t feel comfortable in front of the camera, or want to get started right away, you can use one of our pre-loaded templates.”
In addition to the video messaging tool, the Mortgage Power Network has also partnered with the Mortgage Professional Training Network (MPTN TV), an Internet television network that will provide mortgage industry news, a vast video training library, as well as other useful industry information.
“Our new viral video CRM system and the integration of an Internet TV network are raising the bar and bringing the mortgage industry’s marketing tools into the 21st century”, adds Cummings. “This is a great time to partner with Ellie Mae so that we can effectively spread the word about all these great tools that are available to help originators succeed in this difficult market.”
Mortgage Power Network launched in August 2008, and is available through the Encompass Mortgage Management Solution for a low introductory rate of $97 for two months.
About Ellie Mae
Ellie Mae is an award-winning provider of software and services for the mortgage industry, offering comprehensive business solutions for mortgage brokers, mortgage bankers and lenders. The company's key offerings include the flagship Encompass Mortgage Management Solution, the Encompass WebCenter, Electronic Document Management (EDM), Encompass CenterWise™ and Encompass Closer. More than 150,000 mortgage professionals use the Encompass mortgage management solution, including two-thirds of the nation’s top 300 brokers and nine of the top 10. Ellie Mae is recognized for linking the many parties critical to the mortgage origination industry through its ePASS Network. One third of the nation's almost $2 trillion in new mortgages originated every year pass through the ePASS platform, enabling mortgage companies to easily conduct electronic business transactions with dozens of leading lenders and thousands of settlement service providers. Ellie Mae was founded in 1997 and is based in Pleasanton, California. To learn more about Ellie Mae, visit www.EllieMae.com or call 877.355.4362.
2008 Ellie Mae, Inc. All rights reserved. Ellie Mae, Encompass, and ePASS are registered trademarks and Encompass CenterWise, and Ellie Mae Closer are trademarks of Ellie Mae, Inc. in the United States.
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