Ellie Mae Offers Internet Marketing Services Conducted By Key Leads

Ellie Mae Users can now market through Internet Search and Media Buys

Dublin, CA—October 11, 2007—Key Leads, one of the leading Internet Search and Media Buying Companies for the mortgage industry, and Ellie Mae, an award-winning provider of innovative software and services for the mortgage industry, have entered into an affiliated partner agreement to offer Key Leads Internet Marketing Services through Ellie Mae’s award-winning ePASS® Network web portal.

Internet marketing continues to grow as a more popular medium to conduct marketing initiatives for the mortgage industry. Key Leads launches Internet Search and Media Buying campaigns directly for clients in order to provide a higher quality, lower cost platform.

Industry rankings show Key Leads to be one of the twenty five largest providers of sponsored link impressions on the Internet. "Key Leads conducts marketing initiatives clients find to be of the highest quality," said Nanci Wolfson, Vice President of Business Development at Key Leads. "We are delighted to partner with Ellie Mae to offer users of Ellie Mae the opportunity to conduct marketing initiatives that focus on Internet Search and Media Buys."

Users of Ellie Mae looking at ways to grow their business can generate prospects through Internet Search and Media Buys. Once the campaign launches, users of Ellie Mae can receive, distribute, manage and optimize their campaign through an online Lead Management System developed by Key Leads. These users can then post the information automatically to Encompass to generate disclosures, order credit and conduct other processes.

"The strategic partnership formed between Key Leads and Ellie Mae offers users of Ellie Mae the opportunity to increase their marketing efforts without having to use third party affiliates, co-registration, and incentive marketing. Moreover, this solution provided by Key Leads allows users to obtain marketing directly from the generator and not from a company that buys from or sells to lead brokers or exchanges." states Chris Backe, Partner Alliances Manager at Ellie Mae. "We are very pleased to partner with Key Leads, which demonstrates the quality and vision that definitely propels the industry forward."

About Key Leads

Founded in 2001, Key Leads is a leading marketing company for the mortgage industry, offering Internet Search, Media Buys and other marketing initiatives to the mortgage industry. Key Leads also provides a lead management system to assist mortgage companies with receiving, distributing, managing and optimizing marketing campaigns. In addition, Key Leads works with mortgage companies involved in telemarketing, direct mail and targeted lists. The company is based in Miami Beach, Florida. For more information about the company, please visit www.keyleadsonline.com.

About Ellie Mae

Ellie Mae, an award-winning provider of software and services for the mortgage industry, offers a comprehensive line of solutions that includes the company’s flagship Encompass® mortgage automation system, Contour™ and Genesis 2000® loan origination software, and the ePASS® Network. Recently awarded Mortgage Technology magazine’s Synergy Award, Ellie Mae is the choice of over 50 percent of the industry for loan origination solutions. Encompass is deployed by over half of the nation’s top 250 brokers, including seven of the top ten, and over one third of the nation’s $3 trillion in loans pass through the ePASS Network, the industry’s online transaction platform enabling mortgage companies in the United States to easily do business online with dozens of leading lenders and thousands of settlement service providers. Ellie Mae is based in Dublin, California. To learn more about Ellie Mae, visit www.elliemae.com or call (888) 955-9100.

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Ellie Mae, Encompass, ePASS, and Genesis 2000 are registered trademarks, and Contour, Encompass Websites, and Ellie Mae Docs are trademarks, of Ellie Mae, Inc. All rights reserved.

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